How do you stand out in your industry? You do market research! The best part: there are several market research tools that make it easy!| GapScout
Before you start marketing, you need to identify your brand positioning statement. Here is how to do exactly that (with examples)!| GapScout
Customer analysis doesn't have to be hard. In fact, there are just three areas you should analyze to find profitable gaps in your market!| GapScout
Understanding customer sentiment gives you the ability to accelerate growth for your business. Here is how to do it!| GapScout
Having a proven voice of customer strategy is a sure way to build brand awareness and to create raving fans for your products. Here's how!| GapScout