As ad-supported streaming grows, scaling CTV further depends on ad tech delivering better programmatic tools that meet the needs of TV buyers and sellers.| Index Exchange
As ad spend flows to CTV, it's up to the ad industry to work together to realize the true value of programmatic CTV and deliver a better viewing experience.| Index Exchange
Index now requires CTV publishers and platforms to adopt and implement ads.txt and app-ads.txt. Learn why these standards are increasingly important for CTV.| Index Exchange
It's time to improve content signal transparency in streaming TV, which is going to require collaboration across the market. Learn why it's key to future growth.| Index Exchange
Sharing content signals and contextual data works differently in streaming TV and carries additional considerations than in other channels. Learn more.| Index Exchange
Explore the challenges and innovations shaping the future of live event advertising in programmatic streaming TV.| Index Exchange