As ad-supported streaming grows, scaling CTV further depends on ad tech delivering better programmatic tools that meet the needs of TV buyers and sellers.| Index Exchange
Learn how SWYM.ai leveraged Index Marketplaces and sell-side decisioning to drive a 56% boost in client KPIs for Butler/Till. Read the full case study.| Index Exchange
Realize the true value of streaming TV with a platform designed for precise delivery and maximized yield. Learn more.| Index Exchange
CTV ad spend continues to soar. Learn how CTV advertising delivers the control and efficiency marketers need to maximize their budgets.| Index Exchange
As ad spend flows to CTV, it's up to the ad industry to work together to realize the true value of programmatic CTV and deliver a better viewing experience.| Index Exchange
Index now requires CTV publishers and platforms to adopt and implement ads.txt and app-ads.txt. Learn why these standards are increasingly important for CTV.| Index Exchange
Discover Black Friday and Cyber Monday marketing insights to engage early shoppers, optimize ad spend, and capture peak holiday season opportunities.| Index Exchange
Which universal ID is right for your business? Here are 6 questions marketers should ask to evaluate the many options and choose the right one.| Index Exchange
Explore our programmatic ad platform, exchange standards, and products and see how we're raising the standard for quality, efficiency, and transparency.| Index Exchange
At Index Exchange, we've long championed the cause of legitimate publishers. It’s why we prohibit MFA sites on our exchange. Learn more.| Index Exchange
Discover how Madhive empowers buyers to optimize their political advertising campaigns in streaming TV for the 2024 election. Read more.| Index Exchange
Maximize the value of your inventory across screens with our programmatic solutions for publishers. Learn more.| Index Exchange
Curated marketplaces are growing as they add increasing value to the advertising ecosystem with improved efficiency, targeting, and reach. Learn more.| Index Exchange