Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.| Shopify
Struggling to write compelling product descriptions for your store? Try these expert copywriting tips to inform, persuade, and boost your sales.| Shopify
Marketing strategies help businesses reach potential customers and turn them into repeat ones. Here’s how to create yours in 2025.| Shopify
Need discount code ideas for 2025? Here are 21 creative ideas, including real examples to drive engagement and increase sales for your ecommerce store.| Shopify
Know the average CAC of your industry so you have a benchmark to measure your own performance against.| Shopify
Pay-per-click (PPC) marketing allows you to buy ads that reach your target audience—and you only pay when a user clicks. Learn more about PPC ads.| Shopify
Learn how to budget effectively for the cost of influencer marketing and maximize your ROI. Discover influencer pricing strategies for 2025.| Shopify
Here’s the latest on how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.| Shopify
Master Instagram hashtags with this list of 400+ ideas. Learn strategies to boost visibility, engagement, and follower growth in 2025.| Shopify
Buyer personas help you understand your audience and tailor your content to their needs. Here’s why they’re important and how to create them from scratch.| Shopify
A niche market is a specialized segment within a broader market, characterized by a shared identity. Here are 10 niche markets and relevant products to explore.| Shopify
Explore the latest influencer marketing statistics and discover key trends, costs, ROI data, and demographic insights that shape effective influencer strategies.| Shopify
Learn how to design a memorable logo from scratch, brainstorm concepts, incorporate feedback, and make your logo stand out in this comprehensive guide.| Shopify
A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 8 examples for inspiration.| Shopify
Facebook and YouTube are the two most popular social media platforms in 2024. Here’s a complete breakdown of the top social media platforms.| Shopify
Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.| Shopify