If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work.| Competitive Intelligence Alliance
A Go-to-Market (GTM) strategy is more focused than a marketing strategy. Specifically, it deals with new initiatives (like the aforementioned new products, or new attempts to break into different markets).| GTM Alliance
A business achieves a low-cost competitive advantage when it’s able to manufacture goods and take them to the point of sale at a lower cost than competitors, while maintaining (or surpassing) competing products or services in quality.| Competitive Intelligence Alliance
Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively.| Competitive Intelligence Alliance
“Loss leader” refers to products sold (or manufactured)* at a loss in the short-term to turn greater profits in the long-term.| Competitive Intelligence Alliance
A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance