Assertive Communication is the art of striking a healthy balanced communication between the state of passiveness and aggression. Assertiveness is the ability to express opinions, ideas and emotions respectfully without harming the feelings of others.| Communication Theory
Social comparison theory is a concept proposed by social psychologist, Leon Festinger in the year 1954. Festinger states that humans consistently seek out accurate evaluations of themselves.| Communication Theory
The Social cognitive theory developed by Albert Bandura claims that humans acquire beliefs, attitudes, and behaviors by observing environmental events and vicariously learning from them.| Communication Theory
