Computer systems shouldn't make us feel bad. But they often do. Contextual usability methods can help discover social defects in user experience.| Nielsen Norman Group
Digital products are competing for users’ limited attention. The modern economy increasingly revolves around the human attention span and how products capture that attention.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Use methods like 5-second testing, first-click testing, and preference testing to gain insights into how users perceive your visual design.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.| Nielsen Norman Group