Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.| Nielsen Norman Group
Improve your UI designs by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity.| Nielsen Norman Group
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.| Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.| Nielsen Norman Group
Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.| Nielsen Norman Group