Culture is not something that begets success, rather, it is a product of it. All companies start with the espoused beliefs and values of their founder(s), but until those beliefs and values are proven correct and successful they are open to debate and change. If, though, they lead to real sustained success, then those values and beliefs slip from the conscious to the unconscious, and it is this transformation that allows companies to maintain the “secret sauce” that drove their initial su...| Animalz
If you haven’t heard Christensen’s classic explanation of disruption in the steel industry, it’s a business lesson worth a few minutes of your time.| Animalz
Kaizen, for example, means “continuous improvement” and describes a system of empowering employees to suggest improvements on the assembly line. Kanban, the visual project management concept now built into tools like Airtable and Trello, was first created by an engineer at Toyota.| Animalz
If we understand the formula to make one successful game, why can't we create successful games every time? After all, the thinking goes, isn't success just something that comes when you've nailed down the machine, the formula, the system that gets you there? Here's veteran game maker Tadhg Kelly on why most mobile games still aren't successful: | Animalz
Great writing will never be enough to grow a blog. Content must be paired with an SEO strategy to be successful. Here are two frameworks you can use.| Animalz
AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
The best content strategy is the one that prioritizes quality and depth, not volume and breadth. Think like a library, and not a publication.| Animalz
Before we go any further, let’s clarify what exactly we mean by actionable content. It’s a style of writing that shows readers how to accomplish a task. It’s very tactical and includes step-by-step directions. It’s usually created within a content strategy that (1) demands high volume and (2) is focused primarily on SEO. Think of posts like “5 Ways to Get More Twitter Followers” and “How to Write Subject Lines That Double Your Open Rates.” Imagine lots of screenshots annotated...| Animalz
A perfect example is Wistia’s Shooting Video with an iPhone. This post introduces some really useful tips to anyone interested in shooting better video with an iPhone. Many of the people who find this post won’t be ready to buy Wistia, but some will be doing research for a work project and will remember this resource.| Animalz
Technical SEO for content marketers is little understood. This post walks content creators through best practices for improving site architecture and removing old content.| Animalz
Perhaps the most significant barrier to creating great content is finding people with subject matter expertise who are willing to write blog posts. More so than strategy, more so than distribution—this is so often what creates the ceiling on a blog's growth. When the writers are also the practitioners, your content immediately stands out.| Animalz
Content marketing is most often used to drive top of funnel traffic. The content creates awareness, then calls to action, pop-ups and drip campaigns are supposed to take care of the rest. But it's never that simple—and it's not because content marketing is ineffective. | Animalz
We recently did a webinar on this topic, which you can watch below.| Animalz
Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends. The content team has a job to do, the sales team has a job to do—each works independently of the other. Animalz is a small (but growing) company, and for the last 18 months or... Read more »| Animalz
