AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
Before we go any further, let’s clarify what exactly we mean by actionable content. It’s a style of writing that shows readers how to accomplish a task. It’s very tactical and includes step-by-step directions. It’s usually created within a content strategy that (1) demands high volume and (2) is focused primarily on SEO. Think of posts like “5 Ways to Get More Twitter Followers” and “How to Write Subject Lines That Double Your Open Rates.” Imagine lots of screenshots annotated...| Animalz
A perfect example is Wistia’s Shooting Video with an iPhone. This post introduces some really useful tips to anyone interested in shooting better video with an iPhone. Many of the people who find this post won’t be ready to buy Wistia, but some will be doing research for a work project and will remember this resource.| Animalz
Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends. The content team has a job to do, the sales team has a job to do—each works independently of the other. Animalz is a small (but growing) company, and for the last 18 months or... Read more »| Animalz