Introduction: In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm was director of University of Journalism School (1967-74) and co| Communication Theory
Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media.| Communication Theory
Media management refers to the strategic planning, organisation, direction, and control of media activities and resources to achieve specific goals| Communication Theory
History Marshal McLuhan is considered to be the greatest philosophers in communication theories in the 20th century. His contribution to the field of communication is contemplated to be the milestone in communication media and has been inspired in many of them. Source: olly/Adobe Stock Marshal McLuhan is known for his statement “the medium is the| Communication Theory
History : In mid 1930’s media scholars found the first theory on Media Effects and the Media Behaviors. During second world wars media plays a vital role in both United States and Germany to made influence in the people’s mind. Source: Aaron Amat/Adobe Stock The Germany Hitler’s Nazi used film industry for Propaganda and they| Communication Theory
Journalism is a powerful tool for informing citizens, shaping public opinion, and enabling democratic participation. At its core, journalism seeks to provide truthful and accurate information.It adheres to ethical standards, promoting transparency and accountability in its reporting. Journalism generally gathers, assesses, creates, and presents any information in news structure to the public which fundamentally aims| Communication Theory
Understanding the types of mass communication can empower teenagers and young adults to consume media critically and express themselves more effectively.| Communication Theory
The multi-step flow theory proposes that media messages move through multiple layers of communication rather than directly from the source to the audience.| Communication Theory