You were lied to. The 7Ps of marketing, for which product and price are a part of, aren’t. They are also the 7Ps of finance, of administration| Lend Me Your Ears
3 reasons why you should help customers make purchase decisions. Avoid 'dirty' word, selling. Align your purpose to buyer. Customer retention| Lend Me Your Ears
Build rapport with the buyer; it is is an indispensable ingredient to successful selling. Have you ever met a stranger and you instantly hit| Lend Me Your Ears
Avoid high pressure selling. Salespeople should take a page from the playbook of doctors when it comes to engaging with customers. Think back| Lend Me Your Ears
Are you engaged in problem identification or problem solving? Well, if you are selling in a hardware shop and a customer asked for a drill...| Lend Me Your Ears
Seek first to understand not to close. Resist the temptation to pluck the low-hanging fruit. For all you know, it could be bait.| Lend Me Your Ears
It is amazing what showing empathy in selling can do. The client’s eyes light up; a smile cracks his hitherto sullen face; his face brightens| Lend Me Your Ears
humility is the key to sales success. If you don’t get it, it’s OK to say so. If you don’t know, it’s OK to admit it. “Kuuliza si ujinga,”...| Lend Me Your Ears