We all rely on mental shortcuts, or heuristics, to make decisions quickly. Reviews and testimonials can support these cognitive shortcuts.| Boast
Testimonials and reviews are critical to your sales process. Let's see how to gather and use testimonials throughout your sales funnel.| Boast
Whether they’ve stopped opening emails or abandoned a cart, these 9 re-engagement marketing strategies will help you bring customers back.| Web Ascender
Some of your best customers might not love being on camera. Try these strategies to help camera-shy customers leave a video testimonial.| Boast
A great video testimonial is a powerful tool. Unlike written reviews, video testimonials allow potential customers to hear directly from satisfied clients, creating an emotional connection that builds trust and credibility. However, not all video testimonials are equally effective. Long, unstructured testimonials can lose their impact quickly. The most effective testimonials are short—ideally between 30…| Boast
Let’s take a look at the psychological principles that influence trust, and how you can use these principles as you gather testimonials.| Boast
Data can tell us, generally, what customers want in 2025. Let’s take a look at the data and see what's at the top of the list.| Boast
Impress and delight your customers and create delightful experiences to encourage loyalty and positive reviews.| Boast
A common method to building trust with prospects is through case studies. In this blog, we share the 8 essential components of a case study.| Boast