Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.| A Smart Bear
You must select between three pricing strategies, and fully commit to their implications.| A Smart Bear
Why do smart, driven founders fail, despite having great ideas and execution? This model offers an answer, and a path to increase the chance of success.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear