A customer success strategy is essential for SaaS providers as customer success is a more comprehensive strategic process than in other industries.| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
Growth Loops are the secret weapon of top growth teams worldwide. If you’re struggling with plateauing growth or tired of putting too much marketing budget on acquiring new users, this might be a solution! Let’s explore how Growth Loops help you go from diminishing returns to sustainable, scalable growth. What is a Growth Loop? A ... Read more| Ward van Gasteren
Let's get a clear definition to the questions: What is Growth Hacking? What is the difference between Growth Hacking versus Marketing? What can you expect from a Growth Hacker? Including some great tactics and growth hack examples.| Ward van Gasteren
The One Metric That Matters (OMTM) is an important concept in Growth Hacking. In this article we discuss everything you need to know about the OMTM, such as its definition and examples.| Ward van Gasteren
What is the Pirate Funnel and how should you use it in growth hacking? In this blog I explain how to start with the AAARRR-framework and Pirate Metrics| Ward van Gasteren