The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
The voice of the customer (VoC) is the collective narrative of how your customers feel about your products, brand, and all you offer.| Michael Brito
Discover how a strong brand identity can boost recognition, loyalty, & trust with customers and stakeholders.| Michael Brito
Learn how to build and grow an online community to drive engagement, advocacy and measurable business impact for your brand.| Michael Brito
To pursue a career in social media or PR, you'll need to master these top marketing analytics skills - collect, analyze & contextualize data.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Maximize your brand's impact with a Paid Media Strategy. Harness the PESO model to achieve integrated campaign success!| Michael Brito
Brands today must use consumer insights and translate them into creative and advertising campaign strategies to create brand relevance.| Michael Brito
Unlock key Gen Alpha Characteristics: Dive deep into the digital-first, globally-minded, and authentic values of the next generation.| Michael Brito
A digital customer experience strategy goes beyond just providing a great product or service; it encompasses the entire customer journey.| Michael Brito
Customer experience analytics is the process of using data and insights to gain unrivaled journey insights and lift engagement.| Michael Brito