When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement that it would| SearchWorks.PH
Search is changing—and not in small, gradual ways. The rise of AI-powered tools like ChatGPT, Gemini, and Perplexity is forcing SEOs to rethink how content gets discovered, consumed, and surfaced in results. These tools don’t behave like traditional search engines. They don’t index pages the same way Google does, and they don’t just list ten| SearchWorks.PH
Just when you thought that Google had a field day with big Core updates in March, May and December of 2024, the Big G ended the year with a bang by unleashing a fresh Spam update. As the name implies, a spam update is fielded when Google feels the need to clean house and demote| SearchWorks.PH
Yesterday wrapped up the World of Search Conference (WOSCON) 2024, and for those of you who aren’t familiar, this event is organized by our good friend Kherk Roldan, a SEO from Surigao, and his team. For the second year straight, I had the privilege of being one of the speakers, and I tackled a topic| SearchWorks.PH
One of the most memorable scenes from the old Justice League animated series was when big baddy Darkseid saw bigger baddy Brainiac’s spacecraft land on his planet and proceed to lay waste to it. Asked by his son Calliback what it was, Darkseid simply said “death” with the facial expression below. Something tells me Google| SearchWorks.PH