Can a Contextualized CLT Replicate Real-World HUT Results? - Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance.| Curion Insights
Join Coty, Estée Lauder, Reckitt, and Kenvue on stage with Curion at Quirk’s New York 2025 to explore how agility, insight, and regulation are shaping beauty and health innovation.| Curion Insights
Curion uncovers the emotional and functional drivers behind skincare loyalty in a consumer journey study. This report uncovers the skincare consumer journey, revealing unmet needs, innovation gaps, and what it takes to become essential in consumers’ routines.| Curion Insights
Curion takes Quirk's London to discuss how top RTD vodka seltzer brands really perform in blind taste tests. Discover the sensory drivers behind consumer preference and how emotional response shapes product success.| Curion Insights
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.| Curion Insights
Reckitt and Curion are redefining product innovation by prioritizing emotions product research KPIs to transform consumer understanding.| Curion Insights
Nestlé and Curion present at IIEX North America 2025 to show how structured thinking frameworks drive faster, clearer innovation and more confident product decisions.| Curion Insights
Curion and Sargento take the stage at Quirk’s Chicago to show how rapid co-creation cuts product development time by 80% and accelerates innovation.| Curion Insights
Innovation remains challenging for CPG brands, but overcoming common barriers like cost concerns can unlock new growth opportunities.| Curion Insights
UC Davis and Curion mark 50 years of Quantitative Descriptive Analysis (QDA), reflecting on its pivotal role in shaping consumer insights and product testing.| Curion Insights
Brands must innovate or renovate as bold choices reshape industries while playing it safe risks irrelevance. % Curion Insights| Curion Insights
