A publisher is someone who provides the platform to advertisers for running ads. Hence, a publisher could be a website or an application. To app developers and advertising agencies, publishers offer space on their websites. A publisher can communicate the advertiser’s message to the target audience. Publishers are crucial to the digital advertising ecosystem. They […]| Priori Data
Return on investment (ROI) is a key metric used to evaluate the success of a mobile app. ROI measures the amount of return an app generates versus the total cost to develop and market the app. Calculating the ROI of a mobile app can help developers and marketers understand if their app strategy is paying […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
An active user is someone who interacts with the app for a specific period of time. This can include any kind of interaction, such as opening the app, using its features, or buying an item. In general, the active user measures engagement and retention. For example, a fitness app might define an active user as […]| Priori Data
The new generation mobile game Candy Crush Saga has marked a massive presence in the market with over $1 billion in revenue. It is one of the first freemium apps to generate such high revenue. King, the second-largest Facebook gaming publisher, launched Candy Crush. By launching this popular free game, King was rending well on […]| Priori Data
App monetization refers to the way you can make money from your mobile app. There are many different models of monetization to choose from, each with its own set of benefits and drawbacks. Therefore, it is important to choose the right model for your app by understanding the user base, app features, and revenue goals. […]| Priori Data
In-app advertising is a type of mobile advertising that displays ads within an app. This can take the form of banner ads, interstitial ads, native ads, and rewarded video ads. These advertisements appear within the app itself and are integrated into the app’s design. These ads are often placed to ensure visibility to the user. […]| Priori Data