Why A Winning Brand Positioning Demands Weaknesses (And How To Embrace Them) - Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
How two students beat giant internet companies, how goal dilution kills believability, and how to avoid it to have a persuasive brand message:| Frontera
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How Financial Times stood out as a new newspaper, how “isolation” increases memorability, and how to make your brand distinct:| Frontera
How LEGO came to the brink of bankruptcy, how a 35-year-old CEO saved it, and how to do company analysis for a successful positioning:| Frontera
