Why don't people wear radio T-shirts anymore? Author and radio programmer Steve Jones has the answer.| Jacobs Media
Were radio DJs from the '60s, '70s, and '80s the original "influencers?" Maybe so. But today's social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is "influencer marketing" a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?| Jacobs Media
Just 52 days into President Trump's administration, radio personalities and shows are faced with tough decisions about how to handle this highly charged news cycle.| Jacobs Media
Will the controversy surrounding Michael Jackson in the HBO documentary, "Leaving Neverland," affect the way radio stations continue to play his music?| Jacobs Media
Podcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts - especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?| Jacobs Media
Don't say I didn't warn you. You're likely not going to want to read today's post. It's about the 5-year anniversary of COVID, an event we'd just as soon forget. But I'm hoping you'll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we've got to process the past. It's about perceptions, trust, and giving the audience more credit and power than ...| Jacobs Media
Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant.| Jacobs Media
What are those transmitters and towers worth today? And if there still a market for radio stations in the U.S.? Last week, we saw a high profile radio owner simplly walk away from his cluster of stations. In today's post, we try to figure it out.| Jacobs Media