Does AI have a place in training the next generation of practitioners, or does it do more harm than good? Knowledge management experts weigh in.| Briefing
Developing great business development skills is one of the most important weapons in a lawyer’s arsenal. As such, the earlier in their career that a solicitor can hone these skills and start building those all-important relationships with clients, the better. In my experience, helping junior lawyers foster BD skills by involving them in client interactions […]| Briefing
Law firm leaders’ thirst for tech innovation doesn’t seem to be quenching. If anything, the latest figures from the annual Briefing/HSBC UK law firm strategy and investment research confirms it is only increasing, as firms are expected to spend an average of 6% of annual revenue on IT in 2024-25 — a boost from 5% […]| Briefing
As we recently learned at this year’s Briefing MBD Leaders event, getting firms to fully appreciate the value of MBD is a challenge that’s been giving leaders massive headaches over the years, and one which continues to be prevalent. Considering how prominent this pain-point is, it was no surprise therefore to see it brought up […]| Briefing
When it comes to marketing and business development (MBD), there is one word that lawyers seem to dread: sales. The stigma around this taboo was one of the key points of discussion at this year’s Briefing MBD Leaders event. According to several senior marketing and BD leaders, aversion to sales — or more specifically, lawyers’ […]| Briefing
Understanding client intentions and motivations helps to focus business development| Briefing