This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website: “Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.” But after running the A/B test, the results surprised the […]| Invesp
The average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100.| Invesp - Conversion Rate Optimization Blog
Trust is the cornerstone of long-distance relationships. Without the proximity of in-person purchases in brick-and-mortar stores, trust becomes vital in your connection to your online customers. Luckily, you can manage and convey trust on your site, as one of the dynamics of the Conversion Framework. Our Framework is built around the potential customer’s needs, interest, motivations,| Invesp - Conversion Rate Optimization Blog
Let's do a mental throwback, shall we? Think of every time you've had to sign up to take a course, download an application or input your email to get a lead magnet. Can you picture those times perfectly? I'm sure there was a button you had to click on to either download, signup, or buy| Invesp - Conversion Rate Optimization Blog
Certainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]| Invesp
User testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience. It's easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates. This article will| Invesp - Conversion Rate Optimization Blog
Did you know A/B testing is the second most popular CRO method after customer journey analysis? Check out our infographic "The State of A/B Testing".| Invesp - Conversion Rate Optimization Blog