Taking on the challenge of implementing an account-based marketing (ABM) strategy is more than worth the effort when you see the alignment across sales and marketing as well as when you see the revenue impact. But that doesn’t take away from how much effort it takes to get it up and running operationalizing it but also optimizing it. One of the most important aspects of scaling ABM efforts is how to effectively use your tech stack. In the spirit of driving efficient growth, we wanted to s...| resources.hushly.com
With 68% of all websites now using a content management system (CMS) or digital asset management (DAM) system, content management has become a crucial part of marketing strategy for businesses aiming to deliver personalized experiences to their audiences. However, the capabilities of CMS platforms are developing rapidly with breakthroughs in technology, leaving many businesses unsure of what content management approach to take. Already, nearly half of all CMS users manage multiple systems sim...| Hushly