Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
We're reminded repeatedly about the effectiveness of various enhancements. But there's no transparency when it comes to our own results...| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...| Jon Loomer Digital
Audience suggestions are optional when using Advantage+ Audience. Are there times when they are more impactful than others?| Jon Loomer Digital
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you'd use one or the other.| Jon Loomer Digital
Advantage+ Audience is the default, but in some cases it may not be ideal. Here are times to switch back to original audience options.| Jon Loomer Digital
If you use Advantage+ Audience without audience suggestions, does remarketing still happen? In this example, 35% of budget was spent there.| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here's how it works.| Jon Loomer Digital
This is a great example of how broad targeting works when optimizing for purchases without demographic restrictions to targeting.| Jon Loomer Digital
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.| Jon Loomer Digital