Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice.| Product Marketing Alliance
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance