Kith CEO and Creative Director Ronnie Fieg is an avowed fan of the most powerful letter in the world. He and BMW M have been working together for several years and are now in their third chapter. In the interview, he talks about his work at Kith, how iconic design is characterised and what really matters when it comes to individuality.| www.bmw-m.com
The third collaboration between BMW and Kith has created two very special BMW M models with exceptional designs: the BMW M1 E26 by Ronnie Fieg and the BMW XM Kith Concept. Painted Techno Violet, both one-of-a-kind cars also pay homage to a spectacular BMW colour from the 1990s.| www.bmw-m.com