The California Consumer Privacy Act goes into effect in less than a year, but major questions remain such as what personal data does it actually apply to?| AdMonsters
If you thought GDPR compliance automatically means being CCPA compliant, think again. Sure it's a step in the right direction. But there's more.| AdMonsters
The ADPPA, the federal privacy bill, passed through the House without a hitch, but it has faced major controversy as it reaches the Senate.| AdMonsters
In the wake of GDPR, CMPs have been cropping up to help publishers collect and manage user consent and transmit that data throughout the ad tech ecosystem.| AdMonsters
With the passage of CCPA, consumers get a lot more transparency into data collected about them on the web, as well as what is done with that data.| AdMonsters
GPP API v1.1 changes were born from industry feedback calling for better support callers of the API operating in an iframe on a web page.| AdMonsters
The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI.| AdMonsters
The consent conversation is moving from being one about regulation to detailing the publisher’s actual value proposition.| AdMonsters
Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
Here's a look back at AdMonster's 2019 CCPA coverage, where we define, explain, provide solutions for complaince and alternatives.| AdMonsters
The Multi-State Privacy Agreement (MSPA) supplies a refurbished framework to ensure privacy compliance across five new state privacy laws.| AdMonsters
Decoder explains digital media and advertising's alphabet soup. These ad tech acronyms and specifications caught the most attention this year.| AdMonsters
Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
In a post-GDPR world, the Consumer Data Platform (CDP) could be the ultimate tool for true consumer or audience identity resolution.| AdMonsters
Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the pay for privacy model, and where to go from here.| AdMonsters
