TikTok Dominating Social Media Usage Among Gen Z & Millennials
Gen Z social media usage is up across the board, so brands must think about integrating the platform into their marketing programs.| Michael Brito
Gen Z social media usage is up across the board, so brands must think about integrating the platform into their marketing programs.| Michael Brito
Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Explore 2023's consumer spending trends, uncovering insights into sales, discounts, financial goals, and the impact of economic uncertainties.| Michael Brito
This report examines Gen Alpha and their behaviors, what they like, and what this means for brands as they prepare to serve future consumers.| Michael Brito
A media landscape analysis provides insights into an industry or topic, giving you the knowledge to launch data-driven marketing campaigns.| Michael Brito
Unlock key Gen Alpha Characteristics: Dive deep into the digital-first, globally-minded, and authentic values of the next generation.| Michael Brito
Discover 2024 Gen Z trends on mental health, AI adoption, and how they're reshaping news consumption.| Michael Brito
From influential professionals to eco-conscious optimists, explore the nuanced characteristics of millennials defining today's cultural and economic shifts.| Michael Brito
