GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
The GA4 path exploration reports are a big upgrade over Universal Analytics. Let's check out how to do reverse pathing and forward pathing.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch