Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Many of us (myself included) confuse data collection for digital analytics. My theory: things will be better if we get them straight| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch