GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
The GA4 path exploration reports are a big upgrade over Universal Analytics. Let's check out how to do reverse pathing and forward pathing.| Digital Marketing and Analytics | Root and Branch
This blog explains how to create Google Analytics segments in both GA4 and UA. There are 2 distinct processes to create custom GA segments| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 page timer tracking requires Google Analytics 4 combined with Google Tag Manager. Check it out.| Digital Marketing and Analytics | Root and Branch