Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.| Nielsen Norman Group
Articles, reports, and books about Nielsen Norman Group's eye tracking studies with links to articles presenting findings in more detail.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.| Nielsen Norman Group
