Avoid awkward and difficult page layouts by fitting flexible templates to content whenever possible. Test often during design, and plan to scale up.| Nielsen Norman Group
Unlock the power of illusions in design to enhance user experiences and engagement. See how visuals can deceive and delight.| The Interaction Design Foundation
Infinite scrolling minimizes interaction costs and increases user engagement, but it isn’t a good fit for every website. For some, pagination or a Load More button will be a better solution.| Nielsen Norman Group
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.| Nielsen Norman Group