Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely