Discover why mobile A/B testing is a no-brainer for app optimization. Find out what to test & best practices for A/B testing your mobile app.| adjoe
Discover the differences between Playtime & offerwall campaigns: What makes Playtime so powerful for app publishers & advertisers?| adjoe
How can Playtime boost IAP revenue without cannibalizing it? Discover how the rewarded ad format gives publishers an optimal in-app economy.| adjoe
Non-gaming app user acquisition to scale & reduce churn with rewarded ads. Get exclusive placements & better ROAS with adjoe Playtime.| adjoe
How to Develop Mobile Games? The adjoeadjoe x Statista x Airbridge Mobile Games Index shows how to develop games for all age groups.| adjoe
Discover how adjoe’s ad units Playtime and Advance helped hypercasual game publishing giant Lion Studios increase installs, ad spend & session lengths.| adjoe
Discover how publisher Macadam increased its ARPDAU, engagement & eCPMs by at least 15% after integration Playtime’s rewarded solution.| adjoe
Discover one of adjoe’s latest success stories as Gameloft increases its user engagement & ad revenue by 20%.| adjoe
Your UA slows down – it's time to diversify your channels with incremental traffic sources. Learn why it's so crucial and how to do it here.| adjoe
Are you asking yourself: "How do I reduce churn?" Discover what causes app user churn & ways to recover churned users in your mobile app.| adjoe
Discover why Playtime is better than other new mobile ad formats. Publishers achieve ad revenue diversity & fights revenue cannibalization 2025| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
What is Playtime? Why is it so celebrated by app publishers? Discover how Playtime rewards increase app engagement & publisher revenue.| adjoe
How can you safely test & optimize rewarded channels? Discover expert insights into rewarded advertising from Tenjin’s webinar with Milky.| adjoe
Explore insights from Platform Growth Director, Maria, who talks about how UA teams can overcome iOS challenges with the right ad solutions.| adjoe
What is your app’s active user rate & how do you calculate it? Find out why successful mobile publishers must maximize their AUR here.| adjoe
Read about average revenue per daily active user (ARPDAU). How do you calculate ARPDAU & why should you track your app’s performance with it?| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
What is MAU? Discover how to calculate monthly active users & what this metric says about an app’s stickiness, engagement rate & retention.| adjoe
What are offerwall ads? Discover why app publishers turn to offerwalls to monetize their apps & the benefits of doing so.| adjoe