Are you a crypto wallet publisher? Grow your crypto user base by drawing in loyal mobile gamers with these 6 initiatives.| adjoe
Discover how Dragon Plus app Makeover Master expanded its user base across 30 new GEOs & enjoys 5–10% higher retention rates.| adjoe
Playable ads vs. video ads in programmatic advertising. Which one has higher engagement, retention, & lifetime value for app campaigns?| adjoe
ARPDAU is Average Revenue Per Daily Active User. We cover how to BOOST ARPDAU with rewarded ads, user segments, promotions, and IAP in 2025| adjoe
Discover how adjoe became a top-3 monetization partner for Shape Keeper, with 50% of its users interacting with Playtime daily.| adjoe
Find out how adjoe’s Advance ad unit helped Green Panda Games unlock new users & boost LTV by 20 percent compared with other channels here| adjoe
Revenue forecasts & engagement times: Discover the most popular games & trends based on data from the Mobile Games Index 2025 & beyond.| adjoe
Discover how global casual and hypercasual games developer Homa hit up to 130% D7 ROAS with a 68× increase in daily Android installs.| adjoe
What are hardcore mobile games? Discover who engages the most with hardcore, strategy & RPG titles & how to monetize hardcore games well.| adjoe
What’s the deal with mobile gaming’s latest hit genre? Discover how hybrid-casual games differ from other games & how they monetize apps.| adjoe
What are strategy games? Who plays them? How do publishers monetize them effectively? Find out the latest insights into this gaming segment.| adjoe
The most engaged users out there are women playing mobile games. Yet, their potential is not fully realized. Learn what’s holding it back.| adjoe
Learn user acquisition tactics to address the UA challenges most mobile game advertisers face, as shared by experts at GamePro 2024.| adjoe
Discover which user acquisition KPIs to track & understand how to use this data to grow your app sustainably & stay ahead of the competition.| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe