What is CPM? Discover more about how cost per mille is used by advertisers & publishers in the adtech industry as a KPI and/or pricing model.| adjoe
Non-gaming app user acquisition to scale & reduce churn with rewarded ads. Get exclusive placements & better ROAS with adjoe Playtime.| adjoe
Discover how adjoe’s ad units Playtime and Advance helped hypercasual game publishing giant Lion Studios increase installs, ad spend & session lengths.| adjoe
Discover what Maksim Butrym has worked on to give UA managers flexibility, efficiency & better performance with their campaign management.| adjoe
What are playable ads? – what are they, how do they work, which benefits do they offer mobile publishers & advertisers? 2025 guide| adjoe
How do banner ads work in mobile advertising? How much impact do they have? Find out about how to successfully use mobile banner ads.| adjoe
What is MMP? Why do you need one? What can an MMP offer you? Scroll through our definition of a mobile measurement partner to find out more.| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
Discover the importance of cost per install in your campaigns. Why does CPI matter in mobile adtech & which other KPIs should you track with it? Read more.| adjoe
How can you safely test & optimize rewarded channels? Discover expert insights into rewarded advertising from Tenjin’s webinar with Milky.| adjoe
Discover which user acquisition KPIs to track & understand how to use this data to grow your app sustainably & stay ahead of the competition.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
Read about average revenue per daily active user (ARPDAU). How do you calculate ARPDAU & why should you track your app’s performance with it?| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe