How Brands Stay Alive on Xiaohongshu Situation: From Content Playground to Survival Arena By 2025, Little Red Book (a.k.a. Rednotes) isn’t just a platform it’s the front line of China’s beauty and fashion attention economy. The rules have shifted. The algorithm is stricter, the audience is savvier, and the margin of error is brutal. If […]| Fashion China
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China