The Anchoring and Adjustment Heuristic is a mental shortcut used in decision-making where an initial, or "anchor" point is set, and adjustments are made until an acceptable value is reached. The anchor, once set, has a strong influence, often leading to bias because adjustments are typically insufficient shifts from the initial anchor, resulting in estimations skewed towards the anchor.| Simply Psychology
Controlled processing in psychology is a form of information processing that requires active conscious attention and effort. These tasks often involve new or complex situations that our automatic processing systems cannot handle.| Simply Psychology
The availability heuristic is a cognitive bias in which you make a decision based on an example, information, or recent experience that is that readily available to you, even though it may not be the best example to inform your decision.| Simply Psychology
Automatic processing in psychology refers to cognitive activities that are relatively fast and require few cognitive resources. This type of information processing generally occurs outside of conscious awareness and is common when undertaking familiar and highly practiced tasks.| Simply Psychology
Do you want to increase your site's conversion rate? Check out our most up-to-date tips of 2023 based on Psychology!| Capturly Blog
Cognitive bias is a systematic error in thinking, affecting how we process information, perceive others, and make decisions. It can lead to irrational thoughts or judgments and is often based on our perceptions, memories, or individual and societal beliefs.| Simply Psychology
Herzberg's Two-Factor Theory proposes that two sets of factors influence job satisfaction: hygiene factors and motivators. Hygiene factors, like salary and working conditions, don't motivate but can cause dissatisfaction if inadequate. Motivators, like achievement, recognition, and growth, can create satisfaction and enhance motivation when present.| Simply Psychology
