Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.| Nielsen Norman Group
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.| Nielsen Norman Group
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning.| Nielsen Norman Group
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.| Nielsen Norman Group