Make “Guest Checkout” Prominent – Baymard Institute
Allowing users to check out as guests is key to avoiding abandonments — yet the option must be prominent to be effective. See our latest checkout test findings.| Baymard Institute
Allowing users to check out as guests is key to avoiding abandonments — yet the option must be prominent to be effective. See our latest checkout test findings.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
In this article we share our research findings on how users perceive security in a checkout flow, and provide updated results for our "site seal" study (incl. testing a fake seal).| Baymard Institute
