Avoid Extensive Multicolumn Layouts – Baymard Institute
Extensive multicolumn forms make completing checkout more difficult — yet 16% of sites in our benchmark design forms this way. See our latest test findings on checkout.| Baymard Institute
Extensive multicolumn forms make completing checkout more difficult — yet 16% of sites in our benchmark design forms this way. See our latest test findings on checkout.| Baymard Institute
Allowing users to check out as guests is key to avoiding abandonments — yet the option must be prominent to be effective. See our latest checkout test findings.| Baymard Institute
In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 11 common Checkout UX pitfalls and strategies for improving Checkout UX.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
In this article we share our research findings on how users perceive security in a checkout flow, and provide updated results for our "site seal" study (incl. testing a fake seal).| Baymard Institute
