Apples-to-Apples...Explained
A Guide to the Most Important Statistical Term in a Viral Media World| entertainment.substack.com
A Guide to the Most Important Statistical Term in a Viral Media World| entertainment.substack.com
Take a look at this headline (from 2019): “League Of Legends Gets More Viewers Than the Super Bowl” Maybe you saw this; maybe you clicked on the link; maybe you even shared it. But if you did, you should know that… MORE PEOPLE DID NOT WATCH THE LEAGUE OF LEGENDS FINALS THAN THE SUPER BOWL!!!!! Sorry for the all caps-lock, underline, italicized, bolded text there, but this type of statistic ... Read MoreApples-to-Apples…Explained| Entertainment Strategy Guy
Each week, at the end of both the TV and Film sections in the Streaming Ratings Report, I nominate “Dogs Not Barking” of the week, which may lead you to ask: What is a “Dog Not Barking”? Good question! It’s a term that I started using, inspired by a Sherlock Holmes short story, to describe how a certain type film or TV show underperforms on the streaming ratings charts. So ... Read MoreDogs Not Barking (Or DNBs)…Explained| Entertainment Strategy Guy
