A publisher is someone who provides the platform to advertisers for running ads. Hence, a publisher could be a website or an application. To app developers and advertising agencies, publishers offer space on their websites. A publisher can communicate the advertiser’s message to the target audience. Publishers are crucial to the digital advertising ecosystem. They […]| Priori Data
Ad spend is the amount of money that advertisers spend on advertising their app. In simple terms, ad spend refers to the amount of money a company invests in ads to promote its apps. This can include banner ads, video ads, native ads, and other types of ads that get displayed within the app. The […]| Priori Data
An organic install refers to when a user downloads an app through an app store’s search results or featured lists, rather than through paid advertising or incentivized installs. Unlike paid installs which come from advertisements, organic installs are “natural” and happen when users discover and download an app on their own initiative. They are important […]| Priori Data
Return on investment (ROI) is a key metric used to evaluate the success of a mobile app. ROI measures the amount of return an app generates versus the total cost to develop and market the app. Calculating the ROI of a mobile app can help developers and marketers understand if their app strategy is paying […]| Priori Data
Click-through Rate (CTR) evaluates how effective and useful is your ad, email, or link. It is the ratio of clicks to impressions (a specific link or call to action, like ‘learn more’). In mobile marketing, the number of clicks made on a mobile ad compared to total views (number of people exposed to that content) […]| Priori Data
An application, commonly known as an app, is a set of programs or pieces of software bundled together that allow users to access certain features. As the era of mobile and smartphones evolved, applications or apps became an integral part of our lives. You can find millions of applications in Android and iOS app stores […]| Priori Data
The travel industry has made a strong comeback after the uncertainty of the pandemic. What was once on pause is now thriving, with global tourism expected to reach 18.45 trillion dollars by 2032 and travel apps generating over 630 billion dollars in revenue. But this isn’t just about big numbers. It’s about how people move, […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
App monetization refers to the way you can make money from your mobile app. There are many different models of monetization to choose from, each with its own set of benefits and drawbacks. Therefore, it is important to choose the right model for your app by understanding the user base, app features, and revenue goals. […]| Priori Data
Social media has transformed how we communicate, connect, and consume information in the modern digital age. What began as a novel way to interact online has exploded into an ecosystem of platforms, each with its own unique features and user demographics. As these networks continue to evolve and expand their reach, understanding the latest trends […]| Priori Data
