Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
You cannot double your spend and expect sales to double. Advertising on auction-based platforms exhibits diminishing returns.| Recast
You’ve spent countless hours building an MMM model. How can you be sure that your model is not completely misguided?| Recast
How does Google LightweightMMM work? We break down the core features of Google's open-source media mix modeling package.| Recast
Internal metrics won't prove your MMM works. Learn how to validate models with real tests before making million-dollar budget decisions.| Recast
At Recast I have the privilege and challenge of introducing advanced statistical concepts to people who have a strong desire to be more data driven, but who do not have much of a background in formal statistics. While word has gotten out that “statistical significance” isn’t all it’s cracked up … Why R-squared is worse than useless Read More »| Recast
How does Uber Orbit work? We break down Orbit's methodology, how long it takes to run and how to action the MMM's output.| Recast
Facebook invented a new accuracy metric, which has the effect of throwing out models that tell you your budget was wasted!| Recast