Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate the Fourth of July, which is down slightly from last year. Average planned spending is $92.44. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators […]| Medill Spiegel Research Center
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super Bowl and ahead of Halloween. According to Prosper Insights & Analytics May 2025 consumer survey, which tracks annual events and market behavior, participation in Father’s Day celebrations remains steady, but […]| Medill Spiegel Research Center
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal retail shopping plans. Easter ranks between the Super Bowl and Mother’s Day in popularity among American celebrations. Over the past nine years, there has been a slight decrease in the […]| Medill Spiegel Research Center
Executive Summary: St. Patrick’s Day emerges as a flourishing American celebration, gaining popularity and showcasing notable trends in consumer behavior. The latest Prosper Insights & Analytics survey conducted in February 2025 reveals insights into participation rates, spending habits, and the demographics of celebrators. St. Patrick’s Day participation remains strong, with 61.8% of people planning to […]| Medill Spiegel Research Center
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with romantic partners; instead, more include family, friends, and even pets. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased […]| Medill Spiegel Research Center
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]| Medill Spiegel Research Center
