With just days until the Olympics opening ceremony, SportsPro looks at some of the key trends shaping the marketing activity for Paris 2024.| SportsPro
Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.| SportsPro
Payments firm Visa's head of sponsorships for Europe says the company hit all of its Paris 2024 targets before the Olympics started.| SportsPro
With seven Olympic and 23 world championship gold medals, Simone Biles has won it all. At the same time, she has become a champion of more than just gymnastics.| SportsPro
Angela Ruggiero says partners are "celebrating" same number of male and female athletes competing in Paris.| SportsPro