92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated.| Customer Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Read on to understanding the 5 reasons why you should be leveraging customer feedback to improve your product marketing efforts.| Product Marketing Alliance