Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you'd use one or the other.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.| Jon Loomer Digital